Midwest Real Estate & Equipment Specialists.
Midwest Real Estate & Equipment Specialists.
Marketing is more than placing ads in a list of publications. At Peoples Land Co., true marketing means knowing which buyers each property will appeal to - and reaching them. For every farm and land auction in Missouri we handle from our Leonard, MO office, we build a targeted plan instead of a one-size-fits-all ad buy.
Targeted marketing is both more cost effective and successful than an unorganized "shotgun" approach. It involves presenting the property in a way that the bidders can understand, relate to, and expect. When done properly, those bidders become buyers!
Since expenses can grow quickly, we recommend a budget that can be customized to best advertise each individual auction. All marketing expenses are based on our discount rates. These are contract rates which are renegotiated on an annual basis. An itemized accounting of these expenses will be presented to you at the time of closing.
Auction brochure - Hays farm auction
Peoples Land Co. uses the latest technology in our aerial photo and video marketing. With the use of this technology, we are able to create a visual tour of your property from the air to give buyers a new perspective of the property.
By taking photos 300-500 feet above the property, we can show potential buyers the lay of the land and the beauty of your property.
Peoples Land Company will create and mail a brochure or postcard to targeted consumers for your auction event.
There are many local newspapers where your auction can be advertised. Additional papers can be added at your discretion based on the marketing budget. Newspaper ads should run for 3-4 consecutive weeks prior to the auction.
Sale brochure - McBride farm auction
Bidder information booklet - Koger farm auction
The internet is now the fastest-growing and most important marketing tool available. With thousands of buyers searching online for farmland and hunting land, we keep every auction up to date on our website and in our online marketing campaigns.
We send email alerts to our database of buyers who have specifically asked to hear about upcoming auctions - so your property reaches people who are already looking for Missouri land.
We create an in-depth bidder information booklet that is given to potential buyers. These booklets contain detailed information about the property such as taxes, FSA information, soils maps, CRP contracts, leases and other valuable information. This approach gives potential buyers confidence that they fully understand the property and are ready to bid on auction day.
We feel the most important advertising piece is the on-site signage. Our 3' x 4' auction boards provide a constant, visible advertisement of your auction.
We realize every customer has different needs. So we are proud to offer custom marketing packages to fit those needs. Contact us to find out more!
