Midwest Real Estate & Equipment Specialists.

Marketing Strategy

Marketing is not just advertising. Marketing means more than just placing ads in a list of publications. True marketing involves knowing what property will appeal to what kind of buyers.

Targeted marketing is both more cost effective and successful than an unorganized “shotgun” approach. It involves presenting the property in a way that the bidders can understand, relate to, and expect. When done properly, those bidders become buyers!

Since expenses can grow quickly, we recommend a budget that can be customized to best advertise each individual auction. All marketing expenses are based on our discount rates. These are contract rates which are renegotiated on an annual basis. An itemized accounting of these expenses will be presented to you at the time of closing.


Marketing Services


Drone Aerial Video & Photos

Peoples Land Co. uses the latest technology in our aerial photo and video marketing. With the use of this technology, we are able to create a visual tour of your property from the air to give buyers a new perspective of the property.

By taking photos 300-500 feet above the property, we can show potential buyers the lay of the land and the beauty of your property.

Direct Mail Campaigns

Peoples Land Company will create and mail a brochure or postcard to targeted consumers for your auction event.

Newspaper Advertising

There are many local newspapers where your auction can be advertised. Additional papers can be added at your discretion based on the marketing budget. Newspaper ads should run for 3-4 consecutive weeks prior to the auction.


Websites & Internet

The internet is now, by far, the fastest growing and most important tool for marketing available to us today. With thousands of consumers searching the internet for their new home, there is a great need to keep up-to-date with our online marketing campaigns.

Email Advertising

Email blasts will be sent to our customers in our email database. These email addresses belong to individuals who have specifically requested information of upcoming auctions.

Bidder Information Booklets

We create an in-depth bidder information booklet that is given to potential buyers. These booklets contain detailed information about the property such as taxes, fsa information, soils maps, CRP contracts, leases and other valuable information. This approach gives potential buyers confidence that they fully understand the property and are ready to bid on auction day.


We feel the most important advertising piece is the on-site signage. Our 3’ x 4’ auction boards provide a constant, visible advertisement of your auction.

Custom Packages

We realize every customer has different needs. So we are proud to offer custom marketing packages to fit those needs. Contact us to find out more!

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