Marketing is not just advertising. Marketing means more than just placing ads in a list of publications. True marketing involves knowing what property will appeal to what kind of buyers.
Targeted marketing is both more cost effective and successful than an unorganized “shotgun” approach. It involves presenting the property in a way that the bidders can understand, relate to, and expect. When done properly, those bidders become buyers!
Since expenses can grow quickly, we recommend a budget that can be customized to best advertise each individual auction. All marketing expenses are based on our discount rates. These are contract rates which are renegotiated on an annual basis. An itemized accounting of these expenses will be presented to you at the time of closing.